Life Rocks Concert Series Vol. 1

With the devastation of previous calamities that ravaged the country, many lives have been put to a state of halt, leaving families incapacitated. The storms may have passed, but the challenge to rebuild the lives of affected families continues.


AVA Prime Media & Events invites you to LIFE ROCKS-a concert series that aims to contribute to the continuing efforts in rebuilding the lives of our incapacitated brothers and sisters across the country. You can expect none other than the best of the Philippine music scene in their most moving, collaborative performances. 


In partnership with the Philippine Life Insurance Association, the first staging of LIFE ROCKS is on October 23, 2014 at the Newport Performing Arts Theater, Resorts World Manila; featuring Imago, Sandwich, Radioactive Sago Project, Tres Marias, Razorback, Megan Aguilar, EbeDancel, and Marc Abaya -—all collaborating with the Manila Symphony Orchestra.

Marc Abaya and his band, Kwjan

Proceeds shall be for the scholarship of those who have been orphaned by calamities that ravaged the country. The selection process shall be via the institutional partnership with MuseoPambata and the scholarship program of the Manila Symphony Orchestra. A documentary will follow the stories of the beneficiaries for one year.


LIFE ROCKS is the first of many events that comprises the launch and advocacy of the upcoming music lifestyle show -—THE LINEUP -—which begins airing November 2014. The producers will make a formal reveal on which network it will air in the coming weeks. THE LINEUP is an original AVA Prime creation.

Tres Marias


The Philippine Life Insurance Association, Inc. (PLIA) is the umbrella organization of the 31 life insurance companies currently operating in the country.

Through Presidential Proclamation No. 1059, issued on August 20, 1997 by then President Fidel V. Ramos, the first week of October of every year has been declared as Life Insurance Consciousness Week (LICW).  It is during this month when industry activities related to promoting the value of life insurance in financial planning and risk management get into high gear.

The 2014 LICW commemorative activities will focus on the theme of disaster risk reduction and management (DRRM).  As one engaged in managing risks, the life insurance industry needs to be in the forefront of promoting DRRM given the growing environmental threats and occurrence of natural disasters in the country.

In this regard, our traditional LICW activities have been supplemented by new ones in support of the DRRM focus, as shown below:


September 18 &
October 3,  2014

One Pacific Place
161 H. V. Dela Costa St. Salcedo Village, Makati

Seminar on “Disaster Risk Reduction and Management: Training-of-Trainers” for the core PLIA DRRM Team coming from one representative from each member company

The PLIA DRRM Team members are envisioned to have the dual role of (a) collectively representing PLIA in undertaking Corporate Social Responsibility activities related to disaster preparedness and response; and (b) taking the lead in their respective companies in transferring knowledge gained from the DRRM training.

The PLIA DRRM Team will serve as ambassadors of goodwill who can help generate increased awareness about PLIA as an association, the life insurance industry and the noble service that the industry provides in protecting the financial future of Filipino families.

October 1, 2014

Publication of a two-page LICW feature in the Philippine STAR
October 2, 2014

Tagaytay Midlands

PLIA Golf Tournament

October 8, 2014
2:00-5:00 PM

Insular Life-Makati            Multi-Purpose Hall
Ayala Avenue cor. Paseo
de Roxas, Makati City

PLIA Disaster Preparedness Forum on “Metro Manila Intensity 7 Earthquake Scenario: Are You Prepared?”

This forum will cover presentations on the premises for the possible occurrence of an Intensity 7 quake hitting Metro Manila, expected nature and extent of damages, how families may prepare themselves for this event, and the business recovery plans of major utility sectors in power, telecommunications and water.

October 10, 2014 

10:30 AM
11:30 AM
12:30 PM

IIAP Function Hall
Ayala Life-FGU Center
Ayala Avenue, Makati City

Insurance Commission

Thanksgiving Mass
General Membership Meeting

PLIA-Insurance Commission Blood-Letting

October 23, 2014
8:00 PM

Newport Performing Arts Theater, Resorts World Manila

“LIFE ROCKS”  Benefit Concert

This is a concert of mixed music of classics by the Manila Symphony Orchestra and rock by a blend of old and new artists. 

PLIA is a co-producer with AVA Prime for this concert whose beneficiary will be orphaned children of Typhoon Yolanda and other calamities.  This concert aims to promote the value of life insurance in preparing for life’s uncertainties.

In line with the theme of disaster preparedness and response, PLIA  entered into a Memorandum of Agreement with the Couples for Christ BCOP-ANCOP (Building the Church of the Poor-Answering the Cry of the Poor) for the donation of a scholarship fund to finance ten High School students from the Typhoon Yolanda affected communities in Leyte for the school year 2015-2016.

Shown in photo during the MOA signing and turnover of check donation are, from left: George Mina, PLIA general manager; Atty. Alfredo Tumacder, Jr., PLIA director; Evelyn Carada, PLIA president; Mimi Bello and Atty. Rene Bello, head BCOP-ANCOP South B; Amb. Sulpicio Confiado, head ANCOP Education South B and Precie Confiado; Levi Abo, ANCOP South B build coordinator and Cyra Abo.
As PLIA develops its knowledge base and progressively pursues initiatives on DRRM, we will endeavor to eventually share relevant information not only to our policyholders, but to the general public as well.  We will do this through community-based awareness activities that we will have as integral part of our Corporate Social Responsibility programs.

PLIA trusts that the increased awareness by the public on the growing risks to life and limb from adverse environmental forces would create better appreciation of the value that life insurance provides.

The life insurance industry prays for the success of the “LIFE ROCKS” concert as it endeavors to provide continuing support to recovery efforts for calamity victims.

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